Factors effecting fixed-line telecom services customer retention: A study of Pakistan
The use of fixed line telecom services in Pakistan is declining gradually since past few years. The purpose of this research is to integrate model that helps to evaluate the main determinants of fixed line telecom services' post purchase intention. This research proposes a comprehensive integr...
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Main Authors: | Rind, M. Malook, Alzabi, Tami, Ujan, Imran Anwar, Shah, Asadullah |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
Islamic Countries Society of Statistical Sciences. (ISOSS)
2016
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Subjects: | |
Online Access: | http://irep.iium.edu.my/50921/4/50921.pdf http://irep.iium.edu.my/50921/ http://www.isoss.net/proceedings |
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