Service Utopia: impact of hypermarket service extensions on corporate brand value based on consumer experience and brand personality

• Main Authors: Hassan, Hasliza, Rahman, Muhammad Sabbir, Sade, Abu Bakar
• Format: Article
• Language: English; English
• Published: American Scientific Publishers 2015
• Subjects: HF Commerce; HF5001 Business. Business Administration; HF5410 Marketing. Distribution of products
• Online Access: http://irep.iium.edu.my/45009/2/edas.final-1570078271.pdf; http://irep.iium.edu.my/45009/7/45009_service_utopia_Scopus.pdf; http://irep.iium.edu.my/45009/; http://www.ingentaconnect.com/content/asp/asl/2015/00000021/00000005/art00058?crawler=true&mimetype=application/pdf

Hypermarket retailing is very well accepted by most people, especially those who are living in urban areas with a high population density. Parallel to the high acceptance, hypermarket retailers are continuously enhancing the retailing operation by offering better facilities for consumers within a mo...