E-commerce transactions among consumers in the webpage of small businesses in Malaysia: a validity measurement model

Studies focusing on factors influencing the consumer use of e-commerce for purchasing from small and medium scale enterprises remain very limited, especially in developing countries. This study attempts to address part of this limitation by developing a measurement model for consumer use of e-commer...

Full description

Saved in:
Bibliographic Details
Main Authors: Abdullah, Moha Asri, Juhdi, Nurita, Mohammad, Noorihsan, Azam, Ferdous
Format: Article
Language:English
Published: UUNZ Institute of Business 2014
Subjects:
Online Access:http://irep.iium.edu.my/44739/1/Asia_Pacific_Journal_of_Business_and_Management_2014.pdf
http://irep.iium.edu.my/44739/
http://www.uunz.ac.nz/about.aspx?title=journal_of_uunz
Tags: Add Tag
No Tags, Be the first to tag this record!
Be the first to leave a comment!
You must be logged in first