E-commerce transactions among consumers in the webpage of small businesses in Malaysia: a validity measurement model

• Main Authors: Abdullah, Moha Asri, Juhdi, Nurita, Mohammad, Noorihsan, Azam, Ferdous
• Format: Article
• Language: English
• Published: UUNZ Institute of Business 2014
• Subjects: HF5001 Business. Business Administration
• Online Access: http://irep.iium.edu.my/44739/1/Asia_Pacific_Journal_of_Business_and_Management_2014.pdf; http://irep.iium.edu.my/44739/; http://www.uunz.ac.nz/about.aspx?title=journal_of_uunz

Studies focusing on factors influencing the consumer use of e-commerce for purchasing from small and medium scale enterprises remain very limited, especially in developing countries. This study attempts to address part of this limitation by developing a measurement model for consumer use of e-commerce for small enterprises in Malaysia. The study employed a quantitative research method using a primary data collected through self-administered questionnaires involving a sample of 502 respondents from various places in Malaysia. The results suggest that the use of e-commerce for small businesses is influenced by five interrelated factors where each indicator has a nonzero loading on its hypothesised or targeted factor. The findings of this study will assist small business owners and managers to provide their services more efficiently.