E-commerce transactions among consumers in the webpage of small businesses in Malaysia: a validity measurement model
Studies focusing on factors influencing the consumer use of e-commerce for purchasing from small and medium scale enterprises remain very limited, especially in developing countries. This study attempts to address part of this limitation by developing a measurement model for consumer use of e-commer...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUNZ Institute of Business
2014
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/44739/1/Asia_Pacific_Journal_of_Business_and_Management_2014.pdf http://irep.iium.edu.my/44739/ http://www.uunz.ac.nz/about.aspx?title=journal_of_uunz |
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| Summary: | Studies focusing on factors influencing the consumer use of e-commerce for purchasing from small and medium scale enterprises remain very limited, especially in developing countries. This study attempts to address part of this limitation by developing a measurement model for consumer use of e-commerce for small enterprises in Malaysia. The study employed a quantitative research method using a primary data collected through self-administered questionnaires involving a sample of 502 respondents from various places in Malaysia. The results suggest that the use of e-commerce for small businesses is influenced by five interrelated factors where each indicator has a nonzero loading on its hypothesised or targeted factor. The findings of this study will assist small business owners and managers to provide their services more efficiently. |
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