Factors determining customers’ repurchase intention of healthcare insurance products in Malaysia

• Main Authors: Rahman, Muhammad Sabbir, Mohamad, Osman, AbdelFattah , Fadi AbdelMuniem, Aziz, Nusrtae
• Format: Conference or Workshop Item
• Language: English; English
• Published: 2014
• Subjects: L Education (General)
• Online Access: http://irep.iium.edu.my/41546/1/FACTORS_DETERMINING_CUSTOMERS%E2%80%99_REPURCHASE_INTENTION.pdf; http://irep.iium.edu.my/41546/2/AABSS_2014.pdf; http://irep.iium.edu.my/41546/; https://www.aabss.org.au/research-papers/title-factors-determining-customers%E2%80%99-repurchase-intention-healthcare-insurance

This inquiry studies the empirical testing the determinant of customers’ behaviour towards the healthcare insurance products in Malaysia. The research was established on an empirical investigation of the existing healthcare insurance customers from Klang valley, Malaysia. The main data for the st...