Halal gastronomy: handling food products' quality in the local tourism market

• Main Authors: Saffinee, Siti Syahirah, Jamaludin, Mohammad Aizat
• Format: Article
• Language: English
• Published: Penerbit UNISZA 2024
• Subjects: BPG87 Islamic tourism. Halal issues; BPH114 Consumption. Halal issues; BPN87 Muslim friendly and halal services; HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
• Online Access: http://irep.iium.edu.my/115541/1/115541_Halal%20gastronomy%20handling%20food%20products.pdf; http://irep.iium.edu.my/115541/; https://journal.unisza.edu.my/apj/index.php/apj

The growing demand for halal products, aligned with consumers' moral and religious standards, is driving the rapid expansion of the halal business, particularly in the travel and hospitality sectors. This study aims to evaluate the quality of halal products and their influence on the local tour...