Understanding the role of customer trust in e-commerce
Trust is a big part of how well e-commerce works and it is also a big part of how people decide what to buy. As more and more business is done online, companies that want to build customer loyalty and involvement must understand the complex relationship between trust and e-commerce. This study pap...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AIRCC Publishing Corporation
2023
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/107366/1/107366_Understanding%20the%20role%20of%20customer.pdf http://irep.iium.edu.my/107366/ https://aircconline.com/abstract/ijcsit/v15n4/15423ijcsit07.html |
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