Understanding the role of customer trust in e-commerce
Trust is a big part of how well e-commerce works and it is also a big part of how people decide what to buy. As more and more business is done online, companies that want to build customer loyalty and involvement must understand the complex relationship between trust and e-commerce. This study pap...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
AIRCC Publishing Corporation
2023
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/107366/1/107366_Understanding%20the%20role%20of%20customer.pdf http://irep.iium.edu.my/107366/ https://aircconline.com/abstract/ijcsit/v15n4/15423ijcsit07.html |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | Trust is a big part of how well e-commerce works and it is also a big part of how people decide what to
buy. As more and more business is done online, companies that want to build customer loyalty and
involvement must understand the complex relationship between trust and e-commerce. This study paper
looks at the many distinct aspects of trust in e-commerce and how it affects people’s actions. By looking at
the various aspects and causes of trust and how to build and keep trust, this study shows how businesses
can create a trustworthy online environment that makes customers happier and leads to long-term success. |
|---|