Traditional food entrepreneurs in Sabah and Selangor states: a qualitative perspective

• Main Authors: Md Ramli, Adilah, Saad, Mazni, Md Shariff, Mohd Shazali, Sulistyo, Joko
• Format: Article
• Language: English
• Published: e-International Publishing House, U.K. 2023
• Subjects: TP370 Food industry and trade; TX901 Hotels, clubs, restaurants, etc. Food service
• Online Access: http://irep.iium.edu.my/105000/7/105000_Traditional%20food%20entrepreneurs%20in%20Sabah%20and%20Selangor.pdf; http://irep.iium.edu.my/105000/; https://jabs.e-iph.co.uk/index.php/jABs/article/view/429/535; https://doi.org/10.21834/jabs.v8i25.429

This study aimed to explore local entrepreneurs during the COVID-19 pandemic in Sabah and Selangor states. Twenty participants from the selected business categories were identified and interviewed using a semi-structured question. Two themes: Food category (coded: categories of food; type of food) and Business criteria (coded: experience, customer, type of business). Entrepreneurs from both states adapt to the changes due to the COVID-19 pandemic by implementing new methods to sustain their business, customer, and type of business. The concerned entrepreneurs must adapt to the changes due to the COVID-19 pandemic by implementing new methods to sustain their business life.