Perception of Malaysian youths on the role of women in advertisements: the Goffman perspective
Introduction Widespread attention has focused upon the roles represented by women in advertisements in recent years. Substantial research has been carried out on this matter and advertisements have been criticized for portraying women as dependent on male, childlike, noncareer oriented, etc. (Peter...
Saved in:
Main Authors: | Mokhtar, Aida, Abdul Rahman, Laraiba |
---|---|
Format: | Conference or Workshop Item |
Language: | English English |
Published: |
2021
|
Subjects: | |
Online Access: | http://irep.iium.edu.my/100174/1/Edited%20-%20Conference%20Slides-edited-26Oct2021.pdf http://irep.iium.edu.my/100174/2/Parallel-Session-Scedule-MENTION2021.pdf http://irep.iium.edu.my/100174/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Islam and advertising: the ideal stakeholder perspective
by: Mokhtar, Aida, et al.
Published: (2015) -
The imbuement of cultural elements in television advertisements: an Islamic perspective
by: Mokhtar, Aida
Published: (2019) -
The television advertising framework in Malaysia and the salience of ideals for Malay Muslims and Malaysians: a framing perspective for nation building
by: Mokhtar, Aida
Published: (2018) -
A multiple stakeholder perspective of the television advertising production process in Malaysia
by: Mokhtar, Aida
Published: (2012) -
Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy
by: Mokhtar, Aida
Published: (2019)