DEVELOPING AN E-CRM PROTOTYPE FOR MEDIUMSIZED COMPANIES
This report is a final year project involving a research of Customer Relationship Management (CRM) System focusing on a medium-sized company and using a computer supplier company as a testing platform for the E-CRM prototypical. CRM is a strategy used to learn more about customer needs and behavi...
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Main Author: | Fahrurazi, Fairul Rizal |
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Format: | Final Year Project |
Language: | English |
Published: |
UniversitiTeknologi Petronas
2004
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Subjects: | |
Online Access: | http://utpedia.utp.edu.my/7104/1/2004%20-%20DEVELOPING%20AN%20E-CRM%20PROTOTYPE%20FOR%20MEDIUMSIZED%20COMPANIES.pdf http://utpedia.utp.edu.my/7104/ |
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