DEVELOPING AN E-CRM PROTOTYPE FOR MEDIUMSIZED COMPANIES

This report is a final year project involving a research of Customer Relationship Management (CRM) System focusing on a medium-sized company and using a computer supplier company as a testing platform for the E-CRM prototypical. CRM is a strategy used to learn more about customer needs and behavi...

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Bibliographic Details
Main Author: Fahrurazi, Fairul Rizal
Format: Final Year Project
Language:English
Published: UniversitiTeknologi Petronas 2004
Subjects:
Online Access:http://utpedia.utp.edu.my/7104/1/2004%20-%20DEVELOPING%20AN%20E-CRM%20PROTOTYPE%20FOR%20MEDIUMSIZED%20COMPANIES.pdf
http://utpedia.utp.edu.my/7104/
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