USING MOBILE AUGMENTED REALITY APPLICATION AS A MARKETING STRATEGY IN SOCIAL MEDIA

• Main Author: BIN MOHD NASIR, MOHD FIRDAUS
• Format: Final Year Project
• Language: English
• Published: IRC 2015
• Subjects: T Technology (General)
• Online Access: http://utpedia.utp.edu.my/15907/1/Mohd%20Firdaus_11550.pdf; http://utpedia.utp.edu.my/15907/

Using Mobile Augmented Reality Application as a Marketing Strategy in Social Media is a research to know how to improve marketing strategy such as branding and promotion using augmented reality in social media. By using this type of technology, instead of using the traditional and conventional appro...