USING MOBILE AUGMENTED REALITY APPLICATION AS A MARKETING STRATEGY IN SOCIAL MEDIA

• Main Author: BIN MOHD NASIR, MOHD FIRDAUS
• Format: Final Year Project
• Language: English
• Published: IRC 2015
• Subjects: T Technology (General)
• Online Access: http://utpedia.utp.edu.my/15907/1/Mohd%20Firdaus_11550.pdf; http://utpedia.utp.edu.my/15907/

Using Mobile Augmented Reality Application as a Marketing Strategy in Social Media is a research to know how to improve marketing strategy such as branding and promotion using augmented reality in social media. By using this type of technology, instead of using the traditional and conventional approach, users can attract more customer to buy the product since the promotion is more memorable. This mobile application can scan a certain type of product and it can produce a certain type of animation and information according to the developer. But in this research, we are also taking one step further by absorbing the latest trend of advertising which is social media and instead of a plain advertisement, we are using simple games to attract more customers. The idea came from the trend of mobile games nowadays such as candy crush or flappy bird, and people can compete with their friends in social media such as Facebook and Twitter. The competitive nature that came out from the game will help selling the product as people will look for more entertainment from the advertisement.