Factors influencing Gen Z's purchase intention towards green cosmetics in Malaysia
This study investigates the purchase intentions of Generation Z in Malaysia toward green cosmetics, employing the Theory of Planned behavior (TPB) as the primary framework. With environmental issues gaining global attention, the beauty industry has seen a significant shift toward eco-friendly produc...
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| Main Authors: | , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2024
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/6942/1/2200284_Lee_Nam_Shing.pdf http://eprints.utar.edu.my/6942/ |
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