Determinants of intention to use augmented reality (AR) for clothing try-on on mobile shopping apps among Malaysian Gen Z
This study investigates the determinant of intention to use augmented reality (AR) for clothing try-on on mobile shopping apps among Malaysian Gen Z by applying an extended model of the Technology Acceptance Model (TAM) as a theoretical framework. The framework consists of three independent variable...
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| Main Authors: | , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2024
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/6930/1/2104387_Ngie_Mi_Yi.pdf http://eprints.utar.edu.my/6930/ |
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