Examining the determinants of Gen Z’s intention to use AR in Malaysia’s tourism industry
AR technology offers new tourism improvements as it develops. This research seeks to help tourism stakeholders engage Gen Z by knowing what motivates them to use AR. Surveys and data analysis evaluate and identify key determinants including perceived usefulness, perceived ease of use, attitude, and...
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| Main Authors: | , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2024
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/6933/1/2004717_Teh_Yi_Ming.pdf http://eprints.utar.edu.my/6933/ |
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