A study of eco-conscious consumer behavior on green products
Over 90% of Malaysians are aware of the environmental issue yet reluctant to shift their buying behaviour. The purpose of this study is to examine the relationship between independent variables (Attitude, Subjective Norms, Perceived Behaviour Control, Positive Context, and Negative Context) and the...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2024
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| Online Access: | http://eprints.utar.edu.my/6719/1/202310%2D48_FYP_Softcopy_Tan_Sze_Ting_TAN_SZE_TING.pdf http://eprints.utar.edu.my/6719/ |
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