Exploring the relationship of brand avoidance in fast fashion products among generation Z
The fast fashion industry is a new fashion business model that emerged in recent years due to globalisation. It has been criticised for its harmful contributions to social and environmental issues which has contributed to the emergence of anti-consumption. This study aims to explore the relationship...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2024
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| Online Access: | http://eprints.utar.edu.my/6715/1/202310%2D44_FYP_EVELYN_CHOW_SUM_YEE_1.pdf http://eprints.utar.edu.my/6715/ |
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