Examining the impact of generation Z's attitude toward counterfeit footwear in Malaysia
The research study is developed to examining the impact of Generation Z’s attitude toward counterfeit footwear in Malaysia. The main concern of this research will be around the identified price-quality inference, perceived risks, personal gratification, and value consciousness that impact Generati...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2024
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| Online Access: | http://eprints.utar.edu.my/6712/1/202310%2D38_Lim_Su_Kim_Dr._Malathi_Nair_ap_G_Na_LIM_SU_KIM.pdf http://eprints.utar.edu.my/6712/ |
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