A study on online consumer behaviour of impulsive buying and online consumer satisfaction during festival season in Malaysia among of UTAR student
The rise of e-commerce brings along the rise of online consumers' online shopping culture. In addition, online consumers will impulse buy during the festive season, especially since Malaysia has various festive seasons. The satisfaction of online consumers is also important because retailers ne...
Saved in:
Main Author: | Ng, Jia Qi |
---|---|
Format: | Final Year Project / Dissertation / Thesis |
Published: |
2023
|
Subjects: | |
Online Access: | http://eprints.utar.edu.my/6127/1/NG_JIA_QI_2006582.pdf http://eprints.utar.edu.my/6127/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Factors Affecting Consumers’ Impulse Buying Behaviour in
Social Commerce
by: Lai, Ting Yu
Published: (2019) -
Application of the Theory of Planned Behaviour on impulse buying behaviour in an internationalized shopping centre.
by: Toh, Evelyn Bee Hwa *, et al.
Published: (2015) -
Factors influencing the online shopping behavior of students in UTAR, Kampar Campus
by: Chai, Kar Yen, et al.
Published: (2018) -
Consistency of online consumers' perceptions of posted comments: An analysis of TripAdvisor reviews
by: Khoo, Foo Sheng*, et al.
Published: (2017) -
Season for buying and giving
by: Star Metro, Malaysia
Published: (1991)