Country of origin and brand loyalty on cosmetic products among Universiti Utara Malaysia students
The purpose of this study is to examine the effect of brand loyalty on the country of origin, in the context of cosmetic and skin-care products (i.e. makeup).The study also examines the students’ demography on the relationship between brand reputation and purchase behavior.In this study, brand loyal...
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| Format: | Article |
| Language: | English |
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Colexio da Coruña
2013
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| Online Access: | http://repo.uum.edu.my/15221/1/cos.pdf http://repo.uum.edu.my/15221/ |
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