Factors affect purchase intention of retail pharmacy in Malaysia
Retail pharmacy industry in Malaysia is expanding rapidly. The growth is driven by the rising income, lifestyle changes and increased need for medicines. The strong competition in this industry had posed a threat to the survival of Malaysian pharmacy business. The study of purchase intention is impo...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/87429/ http://www.dx.doi.org/10.37200/IJPR/V24I7/PR270703 |
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