A study of AirAsia corporate logo and colour impact on passengers' perception at the Low Cost Carrier Terminal (LCCT) in Malaysia

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Bibliographic Details
Main Author: Chelliah Thiruchelvam, Cheryl
Format: Final Year Project / Dissertation / Thesis
Published: 2011
Subjects:
Online Access:http://eprints.utar.edu.my/289/1/MCMB%2D2011%2D0708306%2D1.pdf
http://eprints.utar.edu.my/289/
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