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A study of AirAsia corporate logo and colour impact on passengers' perception at the Low Cost Carrier Terminal (LCCT) in Malaysia

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Bibliographic Details
Main Author: Chelliah Thiruchelvam, Cheryl
Format: Final Year Project / Dissertation / Thesis
Published: 2011
Subjects:
HE Transportation and Communications
Online Access:http://eprints.utar.edu.my/289/1/MCMB%2D2011%2D0708306%2D1.pdf
http://eprints.utar.edu.my/289/
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id my-utar-eprints.289
record_format eprints
spelling my-utar-eprints.2892014-03-23T02:27:41Z A study of AirAsia corporate logo and colour impact on passengers' perception at the Low Cost Carrier Terminal (LCCT) in Malaysia Chelliah Thiruchelvam, Cheryl HE Transportation and Communications 2011-06 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/289/1/MCMB%2D2011%2D0708306%2D1.pdf Chelliah Thiruchelvam, Cheryl (2011) A study of AirAsia corporate logo and colour impact on passengers' perception at the Low Cost Carrier Terminal (LCCT) in Malaysia. Master dissertation/thesis, UTAR. http://eprints.utar.edu.my/289/
institution Universiti Tunku Abdul Rahman
building UTAR Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tunku Abdul Rahman
content_source UTAR Institutional Repository
url_provider http://eprints.utar.edu.my
topic HE Transportation and Communications
spellingShingle HE Transportation and Communications
Chelliah Thiruchelvam, Cheryl
A study of AirAsia corporate logo and colour impact on passengers' perception at the Low Cost Carrier Terminal (LCCT) in Malaysia
format Final Year Project / Dissertation / Thesis
author Chelliah Thiruchelvam, Cheryl
author_facet Chelliah Thiruchelvam, Cheryl
author_sort Chelliah Thiruchelvam, Cheryl
title A study of AirAsia corporate logo and colour impact on passengers' perception at the Low Cost Carrier Terminal (LCCT) in Malaysia
title_short A study of AirAsia corporate logo and colour impact on passengers' perception at the Low Cost Carrier Terminal (LCCT) in Malaysia
title_full A study of AirAsia corporate logo and colour impact on passengers' perception at the Low Cost Carrier Terminal (LCCT) in Malaysia
title_fullStr A study of AirAsia corporate logo and colour impact on passengers' perception at the Low Cost Carrier Terminal (LCCT) in Malaysia
title_full_unstemmed A study of AirAsia corporate logo and colour impact on passengers' perception at the Low Cost Carrier Terminal (LCCT) in Malaysia
title_sort study of airasia corporate logo and colour impact on passengers' perception at the low cost carrier terminal (lcct) in malaysia
publishDate 2011
url http://eprints.utar.edu.my/289/1/MCMB%2D2011%2D0708306%2D1.pdf
http://eprints.utar.edu.my/289/
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score 13.160551

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