A Study of Medical Tourists’ Behavioural Intention in Relation to Hospital Brand Image and the Mediating Effects of Perceived Value and Trust
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2016
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| Online Access: | http://eprints.utar.edu.my/2187/1/Cham_Tat_Huei_12UKD00017.pdf http://eprints.utar.edu.my/2187/ |
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my-utar-eprints.21872019-04-16T11:30:07Z A Study of Medical Tourists’ Behavioural Intention in Relation to Hospital Brand Image and the Mediating Effects of Perceived Value and Trust Cham, Tat Huei HF Commerce 2016 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/2187/1/Cham_Tat_Huei_12UKD00017.pdf Cham, Tat Huei (2016) A Study of Medical Tourists’ Behavioural Intention in Relation to Hospital Brand Image and the Mediating Effects of Perceived Value and Trust. PhD thesis, UTAR. http://eprints.utar.edu.my/2187/ |
| institution |
Universiti Tunku Abdul Rahman |
| building |
UTAR Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Tunku Abdul Rahman |
| content_source |
UTAR Institutional Repository |
| url_provider |
http://eprints.utar.edu.my |
| topic |
HF Commerce |
| spellingShingle |
HF Commerce Cham, Tat Huei A Study of Medical Tourists’ Behavioural Intention in Relation to Hospital Brand Image and the Mediating Effects of Perceived Value and Trust |
| format |
Final Year Project / Dissertation / Thesis |
| author |
Cham, Tat Huei |
| author_facet |
Cham, Tat Huei |
| author_sort |
Cham, Tat Huei |
| title |
A Study of Medical Tourists’ Behavioural Intention in
Relation to Hospital Brand Image and the Mediating
Effects of Perceived Value and Trust
|
| title_short |
A Study of Medical Tourists’ Behavioural Intention in
Relation to Hospital Brand Image and the Mediating
Effects of Perceived Value and Trust
|
| title_full |
A Study of Medical Tourists’ Behavioural Intention in
Relation to Hospital Brand Image and the Mediating
Effects of Perceived Value and Trust
|
| title_fullStr |
A Study of Medical Tourists’ Behavioural Intention in
Relation to Hospital Brand Image and the Mediating
Effects of Perceived Value and Trust
|
| title_full_unstemmed |
A Study of Medical Tourists’ Behavioural Intention in
Relation to Hospital Brand Image and the Mediating
Effects of Perceived Value and Trust
|
| title_sort |
study of medical tourists’ behavioural intention in
relation to hospital brand image and the mediating
effects of perceived value and trust |
| publishDate |
2016 |
| url |
http://eprints.utar.edu.my/2187/1/Cham_Tat_Huei_12UKD00017.pdf http://eprints.utar.edu.my/2187/ |
| _version_ |
1646030862487126016 |
| score |
13.18916 |