Persuasive Features in @Mohon Clash (Please Break) Twitter Account

• Main Authors: Radzuwan, Ab Rashid, Nurul Kamilah, Malip, Nur Fatihah, Hassan
• Format: Conference or Workshop Item
• Language: English
• Published: 2016
• Subjects: H Social Sciences (General); HB Economic Theory
• Online Access: http://eprints.unisza.edu.my/714/1/FH03-FBK-17-09267.pdf; http://eprints.unisza.edu.my/714/

This paper is a study on persuasive features in a Social Networking Sites, @Mohon Clash (Please Break) Twitter account. It analyzes which elements under the Aristotelian theory: ethos, pathos and logos that are often used by the curator to persuade the followers as well as other users. The data c...