Market orientation and takaful nonfinancial performance: a strategy?
Strategies that improve performance draw the attention of managers. The Islamic Insurance industry in Malaysia requires an emphasis on customer orientation and interfunctional coordination to improve and achieve better performance. This paper discusses the market orientation and its components, th...
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| Main Authors: | , |
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| 格式: | Article |
| 语言: | English |
| 出版: |
2020
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| 主题: | |
| 在线阅读: | http://eprints.unisza.edu.my/7126/1/FH02-FPP-20-42146.pdf http://eprints.unisza.edu.my/7126/ |
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