Market orientation and takaful nonfinancial performance: a strategy?
Strategies that improve performance draw the attention of managers. The Islamic Insurance industry in Malaysia requires an emphasis on customer orientation and interfunctional coordination to improve and achieve better performance. This paper discusses the market orientation and its components, th...
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my-unisza-ir.71262022-04-24T01:06:38Z http://eprints.unisza.edu.my/7126/ Market orientation and takaful nonfinancial performance: a strategy? Norizan, Remli Wan Norhayate, Wan Daud HD28 Management. Industrial Management HF Commerce Strategies that improve performance draw the attention of managers. The Islamic Insurance industry in Malaysia requires an emphasis on customer orientation and interfunctional coordination to improve and achieve better performance. This paper discusses the market orientation and its components, the relationship between market orientation and nonfinancial performance, and the implication of the market orientation strategy within the Takaful industry in Malaysia. Future research on a similar topic is recommended to improve a certain area such as a combination of nonfinancial and financial performance study to provide further proof of the positive impact of market orientation on the performance of Takaful business in Malaysia. 2020-10 Article PeerReviewed text en http://eprints.unisza.edu.my/7126/1/FH02-FPP-20-42146.pdf Norizan, Remli and Wan Norhayate, Wan Daud (2020) Market orientation and takaful nonfinancial performance: a strategy? International Journal of Accounting, Finance and Business (IJAFB), 5 (28). pp. 85-92. ISSN 0128-1844 |
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HD28 Management. Industrial Management HF Commerce Norizan, Remli Wan Norhayate, Wan Daud Market orientation and takaful nonfinancial performance: a strategy? |
description |
Strategies that improve performance draw the attention of managers. The Islamic
Insurance industry in Malaysia requires an emphasis on customer orientation and interfunctional coordination to improve and achieve better performance. This paper discusses the
market orientation and its components, the relationship between market orientation and
nonfinancial performance, and the implication of the market orientation strategy within the
Takaful industry in Malaysia. Future research on a similar topic is recommended to improve a
certain area such as a combination of nonfinancial and financial performance study to provide
further proof of the positive impact of market orientation on the performance of Takaful
business in Malaysia. |
format |
Article |
author |
Norizan, Remli Wan Norhayate, Wan Daud |
author_facet |
Norizan, Remli Wan Norhayate, Wan Daud |
author_sort |
Norizan, Remli |
title |
Market orientation and takaful nonfinancial performance: a strategy? |
title_short |
Market orientation and takaful nonfinancial performance: a strategy? |
title_full |
Market orientation and takaful nonfinancial performance: a strategy? |
title_fullStr |
Market orientation and takaful nonfinancial performance: a strategy? |
title_full_unstemmed |
Market orientation and takaful nonfinancial performance: a strategy? |
title_sort |
market orientation and takaful nonfinancial performance: a strategy? |
publishDate |
2020 |
url |
http://eprints.unisza.edu.my/7126/1/FH02-FPP-20-42146.pdf http://eprints.unisza.edu.my/7126/ |
_version_ |
1731230558155964416 |
score |
13.149126 |