The Influence of Green Image and Customer Satisfaction towards Customer Loyalty in the Hotel Industry
Tourism is currently one of the largest sectors in the world and has contributed to world economic growth. Malaysia, in recent times, has become one of the most visited countries in Southeast Asia. An increase of tourist arrivals (from both domestic and international visitors) has caused an increa...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/636/1/FH03-FSSG-17-11335.pdf http://eprints.unisza.edu.my/636/ |
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| Summary: | Tourism is currently one of the largest sectors in the world and has contributed to world economic
growth. Malaysia, in recent times, has become one of the most visited countries in Southeast Asia.
An increase of tourist arrivals (from both domestic and international visitors) has caused an increase
in the number of accommodation that is available each year, and places the hotel industry as one of
the most popular segments in the tourism industry. Since environmental awareness has been
increasing across the world, a green image is seen to be an important aspect to be explored in the
hotel industry in current times. Thus, the aim of this study is to examine the influence of a green
image towards customer satisfaction and customer loyalty among a hotel’s guests in the Malaysian
hotel industry. |
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