Feature Selections and Classification Model for Customer Churn
As customers actively exercise their right to change to a better service and since engaging new customers is more costly compared to retaining loyal customers, customer churn has become the main focus for one organization. This phenomenon affects many industries such as telecommunication companies w...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Asian Research Publishing Network
2015
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/6027/1/FH02-FIK-15-03308.pdf http://eprints.unisza.edu.my/6027/2/FH02-FIK-15-03462.jpg http://eprints.unisza.edu.my/6027/ |
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