Performance Comparison of Neural Network Training Algorithms for Modeling Customer Churn Prediction

• Main Authors: Mohd Khalid, Awang, Mohammad Ridwan, Ismail, Mokhairi, Makhtar, M Nordin, A Rahman, Abd Rasid, Mamat
• Format: Conference or Workshop Item
• Language: English
• Published: 2017
• Subjects: QA76 Computer software
• Online Access: http://eprints.unisza.edu.my/1013/1/FH03-FIK-18-12865.pdf; http://eprints.unisza.edu.my/1013/

Predicting customer churn has become the priority of every telecommunication service provider as the market is becoming more saturated and competitive. This paper presents a comparison of neural network learning algorithms for customer churn prediction. The data set used to train and test the neu...