The Impact of Big Data Processing Framework for Artificial Intelligence within Corporate Marketing Communication

This research examines what impact the Big Data Processing Framework (BDPF) has on Artificial Intelligence (AI) applications within Corporate Marketing Communication (CMC), and thereby the research question stated is: What is the potential impact of the BDPF on AI applications within the CMC tactica...

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Bibliographic Details
Main Author: Muhamad Fazil, Ahmad
Format: Article
Language:English
Published: 2018
Subjects:
Online Access:http://eprints.unisza.edu.my/5652/1/FH02-FSSG-19-24464.pdf
http://eprints.unisza.edu.my/5652/
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