Market orientation and brand orientation: Two routes to brand performance of hotel in malaysia

• المؤلف الرئيسي: Abd. Ghani, Prof. Madya Dr. Mazuri
• التنسيق: Book Section
• اللغة: English; English; English
• منشور في: Penerbit UniSZA 2016
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://eprints.unisza.edu.my/3422/1/FH05-FESP-18-12367.pdf; http://eprints.unisza.edu.my/3422/2/FH05-FESP-18-12368.pdf; http://eprints.unisza.edu.my/3422/3/FH05-FESP-18-12369.pdf; http://eprints.unisza.edu.my/3422/