Bank choice behaviour among Malaysian Muslims: a qualitative approach

This paper aims to understand the key motivations for Islamic bank patronage among Muslims using in-depth interviews and non-participant observation. This research used in-depth interviews and non-participant observation of Muslim customers of Islamic banks located in Terengganu, the earliest stat...

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Bibliographic Details
Main Authors: Ahmad Azrin, Adnan, Noor Azeanti, Mohd Nasir, Dalfiza Mohd, Yusof
Format: Article
Language:English
Published: 2013
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Online Access:http://eprints.unisza.edu.my/2728/1/FH02-FESP-16-06736.pdf
http://eprints.unisza.edu.my/2728/
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