The Bank Choice Behaviour Among Malaysian Muslims: A Qualitative Approach
This paper aims to understand the key motivations for Islamic bank patronage among Muslims using in-depth interviews and non-participant observation. This research used in-depth interviews and non-participant observation of Muslim customers of Islamic banks located in Terengganu, the earliest stat...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/4334/1/FH02-FPPP-14-00926.pdf http://eprints.unisza.edu.my/4334/ |
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