Destination Image Differences between First-time and Repeat-visit Tourists: The Malaysian Case
The main aim of this study is to identify the underlying factors that are not only common but different between fist-time and repeat tourists. This is to ensure that promotional strategies using an appropriate image are strategically formulated to entice the different groups of tourists visiting Mal...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/4386/1/FH02-FPPP%20-14-01248.pdf http://eprints.unisza.edu.my/4386/ |
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