Relationship between corporate identity and potential students’ inclination: a case of Institute of Higher Learning in the East Coast Region of Malaysia
The institutes of higher learning (IHL) especially in East Coast Region of Malaysia need to be ready for the challenges of market liberalization and globalization. With stiff competition from private institutes of higher learning, IHL need to be prepared at the forefront level. Although the public...
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my-unisza-ir.17382020-11-22T04:07:09Z http://eprints.unisza.edu.my/1738/ Relationship between corporate identity and potential students’ inclination: a case of Institute of Higher Learning in the East Coast Region of Malaysia Nor Hafizah, Abdullah Mohammad Rezal, Hamzah Suffian Hadi, Ayub Sharipah Nur Mursalina, Syed Azmy Zanirah, Wahab Hishamuddin, Salim Wan Abdul Hayyi, Wan Omar HB Economic Theory L Education (General) LB2300 Higher Education The institutes of higher learning (IHL) especially in East Coast Region of Malaysia need to be ready for the challenges of market liberalization and globalization. With stiff competition from private institutes of higher learning, IHL need to be prepared at the forefront level. Although the public institutions have begun to develop and implement corporate identity programs as part of their corporate strategies, the elements contributing to the success of these universities in their implementation have not been measured. This study analyzed the relationship between the elements of corporate identity with the Potential Students’ inclination of Institutes of Higher Learning in the East Coast Region of Malaysia. Questionnaires were distributed to 661 respondents from the state of Terengganu, Kelantan and Pahang. The sample size was based on the Krejcie and Morgan Table. Meanwhile, the market condition elements in the Corporate Identity Model developed by Melewar and Jenkins in 2002 were used as a primary research framework to probe into the potential students’ inclination on the preferred IHL. The findings highlight the importance for IHL to intensify their effort in marketing and propagating corporate identity to the stakeholders as visibility will ensure the sustainability of IHL, which can be later translated into dependability from the government. 2018 Conference or Workshop Item NonPeerReviewed text en http://eprints.unisza.edu.my/1738/1/FH03-FBK-18-12925.pdf Nor Hafizah, Abdullah and Mohammad Rezal, Hamzah and Suffian Hadi, Ayub and Sharipah Nur Mursalina, Syed Azmy and Zanirah, Wahab and Hishamuddin, Salim and Wan Abdul Hayyi, Wan Omar (2018) Relationship between corporate identity and potential students’ inclination: a case of Institute of Higher Learning in the East Coast Region of Malaysia. In: International Conference on Business Management and Social Science 2017, 28 Jan 2018, UiTM Shah Alam, Selangor. |
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HB Economic Theory L Education (General) LB2300 Higher Education Nor Hafizah, Abdullah Mohammad Rezal, Hamzah Suffian Hadi, Ayub Sharipah Nur Mursalina, Syed Azmy Zanirah, Wahab Hishamuddin, Salim Wan Abdul Hayyi, Wan Omar Relationship between corporate identity and potential students’ inclination: a case of Institute of Higher Learning in the East Coast Region of Malaysia |
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The institutes of higher learning (IHL) especially in East Coast Region of Malaysia need to be ready for the
challenges of market liberalization and globalization. With stiff competition from private institutes of higher
learning, IHL need to be prepared at the forefront level. Although the public institutions have begun to
develop and implement corporate identity programs as part of their corporate strategies, the elements
contributing to the success of these universities in their implementation have not been measured. This study
analyzed the relationship between the elements of corporate identity with the Potential Students’ inclination of
Institutes of Higher Learning in the East Coast Region of Malaysia. Questionnaires were distributed to 661
respondents from the state of Terengganu, Kelantan and Pahang. The sample size was based on the Krejcie
and Morgan Table. Meanwhile, the market condition elements in the Corporate Identity Model developed by
Melewar and Jenkins in 2002 were used as a primary research framework to probe into the potential students’
inclination on the preferred IHL. The findings highlight the importance for IHL to intensify their effort in
marketing and propagating corporate identity to the stakeholders as visibility will ensure the sustainability of
IHL, which can be later translated into dependability from the government. |
format |
Conference or Workshop Item |
author |
Nor Hafizah, Abdullah Mohammad Rezal, Hamzah Suffian Hadi, Ayub Sharipah Nur Mursalina, Syed Azmy Zanirah, Wahab Hishamuddin, Salim Wan Abdul Hayyi, Wan Omar |
author_facet |
Nor Hafizah, Abdullah Mohammad Rezal, Hamzah Suffian Hadi, Ayub Sharipah Nur Mursalina, Syed Azmy Zanirah, Wahab Hishamuddin, Salim Wan Abdul Hayyi, Wan Omar |
author_sort |
Nor Hafizah, Abdullah |
title |
Relationship between corporate identity and potential students’ inclination: a case of Institute of Higher Learning in the East Coast Region of Malaysia |
title_short |
Relationship between corporate identity and potential students’ inclination: a case of Institute of Higher Learning in the East Coast Region of Malaysia |
title_full |
Relationship between corporate identity and potential students’ inclination: a case of Institute of Higher Learning in the East Coast Region of Malaysia |
title_fullStr |
Relationship between corporate identity and potential students’ inclination: a case of Institute of Higher Learning in the East Coast Region of Malaysia |
title_full_unstemmed |
Relationship between corporate identity and potential students’ inclination: a case of Institute of Higher Learning in the East Coast Region of Malaysia |
title_sort |
relationship between corporate identity and potential students’ inclination: a case of institute of higher learning in the east coast region of malaysia |
publishDate |
2018 |
url |
http://eprints.unisza.edu.my/1738/1/FH03-FBK-18-12925.pdf http://eprints.unisza.edu.my/1738/ |
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