Relationship between corporate identity and potential students’ inclination: a case of Institute of Higher Learning in the East Coast Region of Malaysia

• Main Authors: Nor Hafizah, Abdullah, Mohammad Rezal, Hamzah, Suffian Hadi, Ayub, Sharipah Nur Mursalina, Syed Azmy, Zanirah, Wahab, Hishamuddin, Salim, Wan Abdul Hayyi, Wan Omar
• Format: Conference or Workshop Item
• Language: English
• Published: 2018
• Subjects: HB Economic Theory; L Education (General); LB2300 Higher Education
• Online Access: http://eprints.unisza.edu.my/1738/1/FH03-FBK-18-12925.pdf; http://eprints.unisza.edu.my/1738/

The institutes of higher learning (IHL) especially in East Coast Region of Malaysia need to be ready for the challenges of market liberalization and globalization. With stiff competition from private institutes of higher learning, IHL need to be prepared at the forefront level. Although the public...