Assessing the corporate identity of Malaysia universities in the East Coast Region with the market conditions in ensuring self-sustainability: A study on Universiti Sultan Zainal Abidin

• Main Authors: Suffian Hadi, Ayub, Hishamuddin, Salim, Nor Hafizah, Abdullah, Sharipah Nur Mursalina, Syed Azmy
• Format: Article
• Language: English
• Published: 2015
• Subjects: H Social Sciences (General); HB Economic Theory
• Online Access: http://eprints.unisza.edu.my/5250/1/FH02-FBK-18-13199.pdf; http://eprints.unisza.edu.my/5250/

The liberalisation of the education industry has exposed the institute of higher learning (IHL) in Malaysia to the financial challenges. Without good financial standing, public institution will rely on the government funding. Ostensibly, this contradicts with the government’s aspiration to make...