The Effects of Relationship Marketing on Firm Performance: Small and Medium Enterprises (SMEs) in Bangladesh

• المؤلفون الرئيسيون: Zainudin, Awang, Hoque Abu Shams, Mohammad Mahmudule, Sumona, Salam
• التنسيق: Conference or Workshop Item
• اللغة: English
• منشور في: 2017
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://eprints.unisza.edu.my/1259/1/FH03-FESP-18-12033.pdf; http://eprints.unisza.edu.my/1259/

Today’s entrepreneurial global economy, it is essential to acquisition and retention of customers for the survival of SMEs. Relationship Marketing (RM) is among the best marketing strategy that the SMEs should adopt since customer buying decisions do not solely based on the quality and price, b...