The Effects of Relationship Marketing on Firm Performance: Small and Medium Enterprises (SMEs) in Bangladesh
Today’s entrepreneurial global economy, it is essential to acquisition and retention of customers for the survival of SMEs. Relationship Marketing (RM) is among the best marketing strategy that the SMEs should adopt since customer buying decisions do not solely based on the quality and price, b...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/1259/1/FH03-FESP-18-12033.pdf http://eprints.unisza.edu.my/1259/ |
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