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The Effects of Relationship Marketing on Firm Performance: Small and Medium Enterprises (SMEs) in Bangladesh

Today’s entrepreneurial global economy, it is essential to acquisition and retention of customers for the survival of SMEs. Relationship Marketing (RM) is among the best marketing strategy that the SMEs should adopt since customer buying decisions do not solely based on the quality and price, b...

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書目詳細資料
Main Authors:	Zainudin, Awang, Hoque Abu Shams, Mohammad Mahmudule, Sumona, Salam
格式:	Conference or Workshop Item
語言:	English
出版:	2017
主題:	HD28 Management. Industrial Management
在線閱讀:	http://eprints.unisza.edu.my/1259/1/FH03-FESP-18-12033.pdf http://eprints.unisza.edu.my/1259/
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