The role of perceived value and green consumption attitude on purchase intention of eco-bag : a study on young consumers

• Main Authors: Hassan, H.M. Kamrul, Quader, Mohammed Shahedul, Aktar, Salma
• Format: Article
• Language: English
• Published: Penerbit Universiti Kebangsaan Malaysia 2022
• Online Access: http://journalarticle.ukm.my/20707/1/48287-194338-1-PB.pdf; http://journalarticle.ukm.my/20707/; https://ejournal.ukm.my/pengurusan/issue/view/1547

In recent decades, consumers have been eventually shifting towards responsive green consumption behaviour. This study will examine the role of the perceived value (social value, environmental value and economic value) on green consumption attitude and which, in turn, affects young consumers'...