The role of perceived value and green consumption attitude on purchase intention of eco-bag : a study on young consumers
In recent decades, consumers have been eventually shifting towards responsive green consumption behaviour. This study will examine the role of the perceived value (social value, environmental value and economic value) on green consumption attitude and which, in turn, affects young consumers'...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2022
|
| Online Access: | http://journalarticle.ukm.my/20707/1/48287-194338-1-PB.pdf http://journalarticle.ukm.my/20707/ https://ejournal.ukm.my/pengurusan/issue/view/1547 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|