The role of media in sponsorship decision making during Covid-19 : a Malaysian perspective

COVID-19 has impacted not only human lives, but also business organisations. The repercussions of the pandemic on global businesses include sustaining the value of a firm that could benefit stakeholders, such as the challenge for sponsored properties to attain sponsorship through a period of f...

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Bibliographic Details
Main Authors: Mohamad-Noor Salehhuddin Sharipudin,, Nurzihan Hassim,, Suffian Hadi Ayub,, Fam, Kim-Shyan, Rosli Mohammed,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2022
Online Access:http://journalarticle.ukm.my/20385/1/55773-187109-1-PB.pdf
http://journalarticle.ukm.my/20385/
https://ejournal.ukm.my/mjc/issue/view/1527
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