An assessment of the relationship between sponsorship and consumer patronage of GSM service providers in Kano metropolis
This study attempts to explore the relationship between event sponsorship and consumer patronage of GSM service providers. A survey questionnaire was used to gather data from 395 consumers of GSM services in Kano metropolis, Nigeria. Pearson’s Product-Moment Correlation Coefficient test was conducte...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Non-Indexed Article |
| Published: |
Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan
2017
|
| Online Access: | http://discol.umk.edu.my/id/eprint/8474/ http://fkp.umk.edu.my/JEB/download/9-v5i1.002.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|