Marketing Malaysia to the Middle East Tourists: towards a preferred inter-regional destinations
This paper attempts to demonstrate the importance of the Middle East market to the Malaysian tourism industry, to discuss their travel profiles and behavior, and finally to suggest strategies to better position Malaysia as the most preferred inter-regional destination among the Arab tourists. It is...
Saved in:
Main Authors: | Ahmad Azmi M. Ariffin,, Mohd Safar Hasim, |
---|---|
Format: | Article |
Language: | English |
Published: |
Institut Kajian Rantau Asia Barat
2009
|
Online Access: | http://journalarticle.ukm.my/177/1/1.pdf http://journalarticle.ukm.my/177/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Factors influencing destination image of Malaysia among tourists from the Middle East
by: Kani, Yusuf, et al.
Published: (2013) -
Islamic tourism: factors that influence Middle East tourists to choose Malaysia as their choice destination / Norfarahdillah Idris
by: Idris, Norfarahdillah
Published: (2013) -
Motivations of Chinese Tourists to Choose Malaysia as the prefer Tourist Destination
by: Yu, Jiyao
Published: (2014) -
Perception and attitude of Middle East tourists towards travel in Kuala Lumpur
by: Sadeghpour, Mehrnaz
Published: (2013) -
Malaysian tourism demand from the Middle East Market: a preliminary analysis
by: Norlida Hanim,, et al.
Published: (2010)