Marketing tourism in the digital era and determinants of success factors influencing tourist destinations preferences / Mbarek Rahmoun and Yasser Baeshen

Tourism development has economic benefits, but there also issues related to complex digital marketing and environmental impacts. Nowadays, customers want fast, accurate and friendly responses from the tourism agencies. Hence, the industry must be able to cope with the demands from the clients by usi...

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Bibliographic Details
Main Authors: Rahmoun, Mbarek, Baeshen, Yasser Baeshen
Format: Article
Language:English
Published: Accounting Journal Accounting Research Institute (ARI) 2021
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/47468/1/47468.pdf
https://ir.uitm.edu.my/id/eprint/47468/
https://apmaj.uitm.edu.my/index.php/archive
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